Great SEO and SEM tips from Marketing Pilgrim contest

Great SEO and SEM tips from Marketing Pilgrim contest

Andy Beal’s (@andybeal) Marketing Pilgrim blog has sponsored its fourth annual Seach Engine Marketing scholarship contest worth more than $10,000 to the winner. It is too late to enter the contest, but every online marketer can learn from the entries. Below is a list of the submissions.

The death of interruption marketing with Seth Godin

Not only is Seth Godin a great presenter, he is also right on the money. Interruption marketing is less effective every day. Consumers are changing, communications technology is changing, and marketing needs to change too.

One of many key concepts in this presentation is the long tail, where room is made for all kinds of ventures to be successful. Yes, the big players will own the major keywords. But anyone can own a profitable slice of the ever-growing pie. (The pie is search).