Not only is Seth Godin a great presenter, he is also right on the money. Interruption marketing is less effective every day. Consumers are changing, communications technology is changing, and marketing needs to change too.

One of many key concepts in this presentation is the long tail, where room is made for all kinds of ventures to be successful. Yes, the big players will own the major keywords. But anyone can own a profitable slice of the ever-growing pie. (The pie is search).

(via http://www.pollei.com/)

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