I contributed a guest blog post at the Minnesota chapter of the American Marketing Association (AMA) website. My topic is a high-level approach to building content and links for search engine optimization (SEO). Here is an excerpt:

I was throwing around tips and tricks with some SEO pros the other day when the conversation lulled. One of the old hands, a self described reformed black-hat search engine optimizer, remarked wistfully, “When it comes down to it the only thing that matters over the long haul is content and links.” After some smiles and nods from his audience he continued, “You can try all the tricks and schemes, but Google eventually catches on and changes the game and then you’re back to what works anyway.”

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