Scott DeToffol
Guest post at MN American Marketing Association blog
I contributed a guest blog post at the Minnesota chapter of the American Marketing Association (AMA) website. My topic is a high-level approach to building content and links for search engine optimization (SEO). Here is an excerpt: I was throwing around tips and tricks with some SEO pros the other day when the conversation lulled. [...]
Video killed the SEO star?
Will online video kill the SEO industry that relies on text to drive search engine indexing? Not likely, thanks to Google. Very soon, online video is going to be an even bigger tool for marketing your company, brand, product or service. Online video has been great if someone stumbles upon your site or YouTube posting. [...]
Content is King. Hire a Journalist.
Online marketing relies upon frequent publishing of relevant content. A great challenge for many companies (and consultants!) is producing original content that matters. Too many business managers assume they don’t have interesting things to say, or that there isn’t anyone who cares to listen. Even if that were the case, Google is listening so you [...]
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