Conducting sales transactions directly on the Internet through e-commerce is available for EVERY size and type of business. It can be as simple or complex as your business requires. LYNX Interactive Marketing helps companies set approproate goals, understand the requirements and implement solutions for e-commerce websites.
E-commerce companies have seen a recent surge in traffic from Google and Bing, as the two dominating search companies up the ante with rich search results for shopping. Google has released a number of important feature enhancements including showing product images in regular search engine results pages (SERP), offering Product Listing Ads in Product Search [...]
If your company has retail locations, mention them often in your online marketing. Get local! It will help both your online and offline marketing efforts.
Online product reviews are growing in importance for marketers. Amazon is a famous example of a company having remarkable success using product reviews and community feedback, as Kevin Maney describes at BusinessInsider.com. Reviews and ratings are now a part of the product purchase cycle. Customers increasingly rely upon recommendations for purchase decisions big and small [...]