Search Marketing
Search engines are a core component of the Internet and the way that users find information. Every online marketing plan needs to include search marketing as a significant element in driving qualified traffic to your site. LYNX Interactive Marketing provides expert strategic search planning and implementation of programs that capture search user’s attention. We assist in all areas of search marketing from search engine optimization (SEO), to content creation and syndication, to link building and paid search advertising.
Search marketing posts on the blog
Shopping with search engines on the rise
Tweet E-commerce companies have seen a recent surge in traffic from Google and Bing, as the two dominating search companies up the ante with rich search results for shopping. Google has released a number of important feature enhancements including showing product images in regular search engine results pages (SERP), offering Product Listing Ads in Product [...]
Keyword research and tracking tools for SEO
Tweet Keywords are the core of Search Engine Optimization (SEO) for any site. Actually, keywords should be a major part of any online marketing program including social media campaigns, e-mail campaigns and online advertising. There are many tools available to research which keywords and keyword phrases are going to work for you, and to track [...]
Guest post at MN American Marketing Association blog
Tweet I contributed a guest blog post at the Minnesota chapter of the American Marketing Association (AMA) website. My topic is a high-level approach to building content and links for search engine optimization (SEO). Here is an excerpt: I was throwing around tips and tricks with some SEO pros the other day when the conversation [...]
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