Search Marketing
Search engines are a core component of the Internet and the way that users find information. Every online marketing plan needs to include search marketing as a significant element in driving qualified traffic to your site. LYNX Interactive Marketing provides expert strategic search planning and implementation of programs that capture search user’s attention. We assist in all areas of search marketing from search engine optimization (SEO), to content creation and syndication, to link building and paid search advertising.
Search marketing posts on the blog
Video killed the SEO star?
Will online video kill the SEO industry that relies on text to drive search engine indexing? Not likely, thanks to Google. Very soon, online video is going to be an even bigger tool for marketing your company, brand, product or service. Online video has been great if someone stumbles upon your site or YouTube posting. [...]
Content is King. Hire a Journalist.
Online marketing relies upon frequent publishing of relevant content. A great challenge for many companies (and consultants!) is producing original content that matters. Too many business managers assume they don’t have interesting things to say, or that there isn’t anyone who cares to listen. Even if that were the case, Google is listening so you [...]
Google SideWiki needs to be opt-in
Google recently released SideWiki, a commenting system that is available for every site on the Internet, without the approval or participation of the site owners. I fear that SideWiki may be a royal pain for webmasters, marketers and people concerned with online reputation management. Your website is the one place on the Internet that you [...]
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