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E-commerce

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Shopping with search engines on the rise

Tweet E-commerce companies have seen a recent surge in traffic from Google and Bing, as the two dominating search companies up the ante with rich search results for shopping.  Google has released a number of important feature enhancements including showing product images in regular search engine results pages (SERP), offering Product Listing Ads in Product [...]

Google Product Search tips

Tweet A few of the e-commerce sites I’ve built rely heavily on Google Product Search (aka Froogle, aka Google Base) for Search Engine Marketing. Google is a powerful e-commerce partner, and getting your products into their Product Search is relatively easy. With accurate product data and images, you can expect impressions and click-throughs on brand [...]

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